Product details

Two business partners were considering adding product lines to their international custom software business in Toronto, Canada. From 2009, Myplanet had grown ever more focused, in turn yielding an increase in average project size to US$1 million and a staff that grew from six to 100. Until they created RelayRobin, a system that was similar in capability to Skype, the two partners had achieved their remarkable growth almost exclusively through custom projects for large, well-known US clients. In seeking the next major growth markets, they identified communication services - in particular, the telecommunications industry - as a prime opportunity. Targeting telecom carriers had produced disappointing results, so Myplanet instead opted to turn to original equipment manufacturers. The early results were encouraging.