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Compact case
Supplement
-
Reference no. 9-509-S17
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1986
Version: 25 September 1986
Revision date: 10-May-2019
Length: 2 pages
Data source: Field research
Topics: Sales; Marketing channels; Target markets; Product lines; Marketing implementation; Strategy
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Abstract

This is a Spanish version. Discusses the actions taken by the president of Ohmeda and the company's sales results for the following three years.
Industry:
Medical supplies
Teaching note
-
Reference no. 5-588-054
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1988
Version: 9 March 1988
Length: 23 pages
Data source: Field research
View full details

About

Abstract

This is a Spanish version. Discusses the actions taken by the president of Ohmeda and the company's sales results for the following three years.

Settings

Industry:
Medical supplies

Related

Teaching note
-
Reference no. 5-588-054
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1988
Version: 9 March 1988
Length: 23 pages
Data source: Field research
View full details