Subject category:
Marketing
Published by:
ESSEC Business School
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Abstract
In July 2013, after two years of running the game department of MOZAT in China, Dr Huang faced a major challenge: how to launch a new mobile game, Invader, in the Middle-East and North Africa (MENA) region, independently from Shabik, a social platform that had been so far MOZAT's core product. How could a game become a success in the complex region of MENA? Which countries and segments should he target first and what would be the best channels to promote it and maximize its profits?
Industry:
Subject category:
Marketing
Published by:
ESSEC Business School
Length: 6 pages
Data source: Field research
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Abstract
In July 2013, after two years of running the game department of MOZAT in China, Dr Huang faced a major challenge: how to launch a new mobile game, Invader, in the Middle-East and North Africa (MENA) region, independently from Shabik, a social platform that had been so far MOZAT's core product. How could a game become a success in the complex region of MENA? Which countries and segments should he target first and what would be the best channels to promote it and maximize its profits?
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Industry:
Related
Subject category:
Marketing
Published by:
ESSEC Business School
Length: 6 pages
Data source: Field research