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Compact case
Subject category: Entrepreneurship
Published by: IESE Business School
Originally published in: 2010
Version: 27 October 2010

Abstract

This is part of a case series. This B case about a young Danish VC-backed technology company in the supply-chain software sector trying to overcome a multitude of challenges related to this type of companies cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase 'Forbind Systems (A): Hired to Hell 'Crisis Management from Day 1'. This second part illustrated the decisions the CEO took with regard to strategy, business model, financing, internationalization and the overall survival strategy of the firm and describes which consequences this had.
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Abstract

This is part of a case series. This B case about a young Danish VC-backed technology company in the supply-chain software sector trying to overcome a multitude of challenges related to this type of companies cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase 'Forbind Systems (A): Hired to Hell 'Crisis Management from Day 1'. This second part illustrated the decisions the CEO took with regard to strategy, business model, financing, internationalization and the overall survival strategy of the firm and describes which consequences this had.

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