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Teaching note
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Reference no. 5-516-008
Subject category: Marketing
Authors: Elie Ofek (Harvard Business School); Jose Alvarez (Harvard Business School); Michael Norris (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2015
Version: 10 September 2015
Length: 20 pages
Data source: Published sources
Share a link: https://casecent.re/p/129998
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Abridged version
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Reference no. 9-516-S10
Spanish language
Subject category: Marketing
Authors: Elie Ofek (Harvard Business School); Jill Avery (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2013
Version: 31 October 2013
Revision date: 29-Apr-2019
Length: 21 pages
Data source: Published sources
Topics: Agile software development; Cause marketing; Organizational behavior analysis; Breakeven analysis; Decision making; Valuation; Incubators; Change management; Cross functional management; Cross functional teams; Advertising; Marketing; Advertising strategy; Consumer behavior; Marketing strategy
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Case
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Reference no. 9-513-036
Subject category: Marketing
Authors: Jill Avery (Simmons University); Elie Ofek (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2013
Version: 4 January 2013
Length: 27 pages
Data source: Published sources
Topics: Business model types; Management; Micro organizational behavior; Decision making; Models; Change management; Teams; Marketing; Consumer behavior; Marketing strategy; Brands; Pricing; Prices; Pricing strategy; Branding
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Abridged version
-
Reference no. 9-516-S10
Spanish language
Subject category: Marketing
Authors: Elie Ofek (Harvard Business School); Jill Avery (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2013
Version: 31 October 2013
Revision date: 29-Apr-2019
Length: 21 pages
Data source: Published sources
Topics: Agile software development; Cause marketing; Organizational behavior analysis; Breakeven analysis; Decision making; Valuation; Incubators; Change management; Cross functional management; Cross functional teams; Advertising; Marketing; Advertising strategy; Consumer behavior; Marketing strategy
View full details
Case
-
Reference no. 9-513-036
Subject category: Marketing
Authors: Jill Avery (Simmons University); Elie Ofek (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2013
Version: 4 January 2013
Length: 27 pages
Data source: Published sources
Topics: Business model types; Management; Micro organizational behavior; Decision making; Models; Change management; Teams; Marketing; Consumer behavior; Marketing strategy; Brands; Pricing; Prices; Pricing strategy; Branding
View full details