Product details

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Case
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Reference no. 9B12MR097
Russian language
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-11-27

Abstract

This is a Russian version. A hybrid entrepreneur working at a full-time job has come up with the idea for his first product, a smartphone car stereo. He has invested US$10,000 of his own money plus US$3,000 from an early investor to develop his prototype. He needs to put together a viable commercialization plan and is considering crowdfunding as a viable funding source. He also needs to decide whether to distribute his product through direct sales or a traditional retail model.
Location:
Industry:
Size:
Small
Other setting(s):
2010

About

Abstract

This is a Russian version. A hybrid entrepreneur working at a full-time job has come up with the idea for his first product, a smartphone car stereo. He has invested US$10,000 of his own money plus US$3,000 from an early investor to develop his prototype. He needs to put together a viable commercialization plan and is considering crowdfunding as a viable funding source. He also needs to decide whether to distribute his product through direct sales or a traditional retail model.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2010

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