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Compact case
Case
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Reference no. UVA-M-0456
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Phillip E Pfeifer (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 1994
Version: 27 July 2011
Revision date: 31-Oct-2011
Length: 3 pages
Data source: Published sources
Topics: Price discrimination; Second-market discounting; Price skimming; Limit pricing; Random discounting; Premium pricing; Bundling
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Abstract

Five carefully constructed problems illustrate the concepts of second-market discounting, price skimming, limit pricing, random discounting, premium pricing, and bundling.
Teaching note
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Reference no. UVA-M-0456TN
Subject category: Marketing
Authors: Phillip E Pfeifer (Darden School of Business, University of Virginia); Paul W Farris (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 1993
Version: 27 July 2011
Revision date: 31-Oct-2011
Length: 8 pages
Data source: Published sources
View full details

About

Abstract

Five carefully constructed problems illustrate the concepts of second-market discounting, price skimming, limit pricing, random discounting, premium pricing, and bundling.

Related

Teaching note
-
Reference no. UVA-M-0456TN
Subject category: Marketing
Authors: Phillip E Pfeifer (Darden School of Business, University of Virginia); Paul W Farris (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 1993
Version: 27 July 2011
Revision date: 31-Oct-2011
Length: 8 pages
Data source: Published sources
View full details