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Teaching note
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Reference no. 5-916-513
Subject category: Marketing
Authors: Frank V Cespedes; Alisa Zalosh
Published by: Harvard Business Publishing
Originally published in: 2015
Version: 27 August 2015
Revision date: 02-Oct-2015
Length: 9 pages
Data source: Published sources
Share a link: https://casecent.re/p/130227
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Teaching note supplement software
-
Reference no. 5-916-515
Subject category: Marketing
Authors: Frank V Cespedes; Alisa Zalosh
Published by: Harvard Business Publishing
Published in: 2015
Format: .xlsx
Data source: Published sources
View full details
Case
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Reference no. 9-916-512
Subject category: Marketing
Authors: Frank V Cespedes; Alisa Zalosh
Published by: Harvard Business Publishing
Originally published in: 2015
Version: 27 August 2015
Revision date: 29-Sep-2015
Length: 10 pages
Data source: Published sources
Topics: Competition; Market segmentation; Product management; Marketing strategy; New product marketing; Technology
View full details
Case
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Reference no. 9-918-S05
Spanish language
Subject category: Marketing
Authors: Frank V Cespedes; Alisa Zalosh
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 26 August 2015
Revision date: 17-Jan-2020
Length: 13 pages
Data source: Published sources
Topics: Competition; Market segmentation; Marketing strategy; New product marketing; Product management; Technology
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Teaching note supplement software
-
Reference no. 5-916-515
Subject category: Marketing
Authors: Frank V Cespedes; Alisa Zalosh
Published by: Harvard Business Publishing
Published in: 2015
Format: .xlsx
Data source: Published sources
View full details
Case
-
Reference no. 9-916-512
Subject category: Marketing
Authors: Frank V Cespedes; Alisa Zalosh
Published by: Harvard Business Publishing
Originally published in: 2015
Version: 27 August 2015
Revision date: 29-Sep-2015
Length: 10 pages
Data source: Published sources
Topics: Competition; Market segmentation; Product management; Marketing strategy; New product marketing; Technology
View full details
Case
-
Reference no. 9-918-S05
Spanish language
Subject category: Marketing
Authors: Frank V Cespedes; Alisa Zalosh
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 26 August 2015
Revision date: 17-Jan-2020
Length: 13 pages
Data source: Published sources
Topics: Competition; Market segmentation; Marketing strategy; New product marketing; Product management; Technology
View full details