Product details

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Abstract

Wassup Ondemand as a first of its kind on-demand laundry service in India aimed to make the concept of washing professional, convenient and technologically intelligent. With the intent of converting the unorganised offline laundry market into an organised online platform, Wassup Ondemand wanted to be the contemporary Indian family's solution to their daily laundry woes. Operational through a simplistic and user-friendly website platform and mobile application, the venture has seamlessly interwoven emerging technology into its hub and spoke business model. With four years of rapidly growing customer acceptance towards this innovative concept, the company now intends to scale up its operations and also expand its presence to other cities. However, there are a few obstacles such as ensuring it's sustainability among the rapidly emerging list of competitors and managing its business model and branding strategies for new service portfolio diversifications. The future holds an equal balance of growth prospects and impending roadblocks for Wassup Ondemand. This is the oppurtune time for the enterprise to prove its mettle.
Location:
Size:
16-50
Other setting(s):
10 August 2015

About

Abstract

Wassup Ondemand as a first of its kind on-demand laundry service in India aimed to make the concept of washing professional, convenient and technologically intelligent. With the intent of converting the unorganised offline laundry market into an organised online platform, Wassup Ondemand wanted to be the contemporary Indian family's solution to their daily laundry woes. Operational through a simplistic and user-friendly website platform and mobile application, the venture has seamlessly interwoven emerging technology into its hub and spoke business model. With four years of rapidly growing customer acceptance towards this innovative concept, the company now intends to scale up its operations and also expand its presence to other cities. However, there are a few obstacles such as ensuring it's sustainability among the rapidly emerging list of competitors and managing its business model and branding strategies for new service portfolio diversifications. The future holds an equal balance of growth prospects and impending roadblocks for Wassup Ondemand. This is the oppurtune time for the enterprise to prove its mettle.

Settings

Location:
Size:
16-50
Other setting(s):
10 August 2015

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