Product details

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Abstract

The case under discussion is an example of the problem of sustainability of a business firm that is operating in the taxi market banking upon its future value. Ola Cabs is the largest cab aggregator in the India and is growing ever since with an addition of more than 200.000 cars to its fleets and expanding its operations in over 85 cities. With more than $300 million of funding, addition of auto rickshaws to its fleet and latest acquisition of Taxi For Sure it has become the biggest taxi service facility in India. It is one among the many start-ups that has been successful in gauging the needs of its customers and diversifying by adding Ola cafe in its application. In spite of all this it has been under the scanner several times due to criticism regarding security of the application, over billing driver's credibility. The dilemma of sustainability requires analysis on the various challenges being faced by Ola Cabs that might be an obstruction to the business model's success.
Location:
Size:
501-3,000
Other setting(s):
2 August 2015

About

Abstract

The case under discussion is an example of the problem of sustainability of a business firm that is operating in the taxi market banking upon its future value. Ola Cabs is the largest cab aggregator in the India and is growing ever since with an addition of more than 200.000 cars to its fleets and expanding its operations in over 85 cities. With more than $300 million of funding, addition of auto rickshaws to its fleet and latest acquisition of Taxi For Sure it has become the biggest taxi service facility in India. It is one among the many start-ups that has been successful in gauging the needs of its customers and diversifying by adding Ola cafe in its application. In spite of all this it has been under the scanner several times due to criticism regarding security of the application, over billing driver's credibility. The dilemma of sustainability requires analysis on the various challenges being faced by Ola Cabs that might be an obstruction to the business model's success.

Settings

Location:
Size:
501-3,000
Other setting(s):
2 August 2015

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