Product details

This case is about Omega Communication Pvt Ltd, one of the leading advertising agencies of Indore, Madhya Pradesh, India. The agency was started by Piyush Arya, a young management graduate in the year 1996, with an objective of providing complete marketing solutions to the business problems of companies operating in Indore. The zeal, innovation and creativity of Arya along with management expertise of his partners contributed in the successful establishment of this venture in Indore. Their major clientele included Eicher Motors - manufacturers of buses; Globus - apparel retail giant; IndoZinc-an industrial company selling zinc metals and alloys; and many more. The innovative ideas and creativity of the agency brought many accolades for them and helped them in getting strong foothold in the market. With the passage of time, Omega Communications expanded their business in metro cities like Delhi and Bangalore to facilitate communication with their national clients. The service arms were based at the branch offices with creative base at Indore to save the cost. They also started offering other services like event management, corporate image building under the head of public relations. But the real challenge with the agency was to retain clients in the unhealthy competition prevalent in the city and to fulfill their dream of seeing their name in top 20 national advertising agencies.