Subject category:
Ethics and Social Responsibility
Published by:
Cranfield School of Management
Length: 7 pages
Data source: Field research
Abstract
This case examines how a very public and high profile commitment to sustainability at Desso, the Dutch headquartered carpet and floor tiling manufacturer, has both stimulated and driven a new approach to product and service innovation. The commitment has proved to be both a driver for and a stimulus of much more collaboration between different parts of Desso and its supply chain, which previously had been operating with a 'silo' mentality. The case provides an opportunity for students to explore the emerging principles of innovating responsibly.
Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 7 pages
Data source: Field research
Subject category:
Ethics and Social Responsibility
Published by:
Cranfield School of Management
Length: 12 pages
Data source: Field research
Subject category:
Ethics and Social Responsibility
Published by:
Cranfield School of Management
Length: 12 pages
Data source: Field research
Subject category:
Ethics and Social Responsibility
Published by:
Cranfield School of Management
Length: 6 pages
Data source: Field research
Subject category:
Ethics and Social Responsibility
Published by:
Cranfield School of Management
Length: 5 pages
Data source: Field research
Subject category:
Ethics and Social Responsibility
Published by:
Cranfield School of Management
Length: 6 pages
Data source: Field research
Subject category:
Ethics and Social Responsibility
Published by:
Cranfield School of Management
Length: 15 pages
Data source: Field research
Subject category:
Ethics and Social Responsibility
Published by:
Cranfield School of Management
Length: 8 pages
Data source: Field research
Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 10 pages
Data source: Field research
Subject category:
Ethics and Social Responsibility
Published by:
Cranfield School of Management
Length: 24 pages
Data source: Field research
Subject category:
Ethics and Social Responsibility
Published by:
Cranfield School of Management
Length: 12 pages
Data source: Field research
Subject category:
Ethics and Social Responsibility
Published by:
Cranfield School of Management
Length: 6 pages
Data source: Field research
About
Abstract
This case examines how a very public and high profile commitment to sustainability at Desso, the Dutch headquartered carpet and floor tiling manufacturer, has both stimulated and driven a new approach to product and service innovation. The commitment has proved to be both a driver for and a stimulus of much more collaboration between different parts of Desso and its supply chain, which previously had been operating with a 'silo' mentality. The case provides an opportunity for students to explore the emerging principles of innovating responsibly.
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Marketing
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Cranfield School of Management
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