Piedmont Airlines: Discount-Seat Allocation (B)

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Case

Reference no. UVA-QA-0340

Subject category: Case Method and Specialist Management Disciplines

Authors: Samuel E Bodily (Darden School of Business, University of Virginia); Larry Weatherford (University of Wyoming)

Published by: Darden Business Publishing

Originally published in: 1985

Version: February 1994

Length: 6 pages

Data source: Field research

Topics: Decision theory; Diverse protagonist, female; Monte Carlo simulation; Probability; Management of service industries; Simulation; Diversity

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Abstract

In this (B) case, the initial results from a Monte Carlo simulation seem to conflict with the critical-fractile result discussed earlier in the case. The manager must figure out why and then make a decision. See also the (A) case (UVA-QA-0339).

Location:

Winston-Salem, NC

Industry:

Airline

Other setting(s):

1985