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This objective of the two-caselet series' is to introduce the students/participants to the concept and importance of non-comparative scaling techniques in marketing research. While Caselet (A) is meant to sensitize the students to the types of non-comparative scaling techniques and non-comparative itemized rating scale decisions, Caselet (B) can be used for understanding and applying multi-item scales, scale evaluation and choosing a scaling technique in any research project. Progressive Marketing Research and Consulting Pvt Ltd(PMRC) receives three questionnaire proposals from three establishments - Bloom Boutique, PRIME University, a well-known university planning to start a pre-school and Akash Electronics - and the same have to be submitted within a stipulated time. However, the 'questionnaire designing expert' of PMRC was not available to carry out the project in the stipulated time and the Director (Operations) and two of his deputies had to figure out the way to honor the commitment. The Manager, Naren Vaidya and Assistant Manager, Arun Shetty were wondering whether they could do justice to all the three questionnaires.