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Thumbnail image for product with reference number 9-916-025
Mission Impossible? Yummy77 Delivers Groceries Within the Hour
Case
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Reference no. 9-916-025
Subject category: Production and Operations Management
Authors: Benjamin Edelman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2015
Version: 1 June 2017
Revision date: 29-Nov-2017
Length: 14 pages
Data source: Field research
Topics: Product distribution; Entrepreneurship; Logistics; Operations strategy; Information systems
Share a link: https://casecent.re/p/131485
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Abstract

Yummy77 considers alternative operational models to reduce cost, improve speed, and increase appeal. Can one of these approaches succeed where others have failed?
Location:
China
Industries:
Beverage industry; Shipping industry; Food industry; Retail and consumer goods; Retail trade
Size:
< 50 million; Small
Other setting(s):
2015
Thumbnail image for product with reference number 5-916-051
Mission Impossible? Yummy77 Delivers Groceries Within the Hour
Teaching note
-
Reference no. 5-916-051
Subject category: Production and Operations Management
Authors: Benjamin Edelman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2016
Version: 19 May 2016
Length: 8 pages
Data source: Field research
View full details

About

Abstract

Yummy77 considers alternative operational models to reduce cost, improve speed, and increase appeal. Can one of these approaches succeed where others have failed?

Settings

Location:
China
Industries:
Beverage industry; Shipping industry; Food industry; Retail and consumer goods; Retail trade
Size:
< 50 million; Small
Other setting(s):
2015

Related

Thumbnail image for product with reference number 5-916-051
Mission Impossible? Yummy77 Delivers Groceries Within the Hour
Teaching note
-
Reference no. 5-916-051
Subject category: Production and Operations Management
Authors: Benjamin Edelman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2016
Version: 19 May 2016
Length: 8 pages
Data source: Field research
View full details