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Abstract

This is part of a case series. This caselet extends the discussion on price discrimination initiated in Caselet (A): 'Sam Rodrigues' Tryst with Price Discrimination (A): Degrees of Price Discrimination'. It highlights Sam Rodrigues’ another encounter with price discrimination when he visits his friend Dr. Roopesh Saikia (Roopesh) - an oncologist by profession - in Shillong, for a vacation. Roopesh shared with Sam his plan of starting a chain of Oncology-focused diagnostic centers in Northeastern India. Roopesh’s aim was to spread the popularity of preventive cancer screening packages in the North-East and ease the burden on Mary Diagnostic Centers (MDC) that had a monopoly in diagnostic services in general and Oncology-related diagnostic tests in particular in the North-East. With reference to pricing at MDC, the caselet enables a discussion on the desirability of price discrimination for a monopolist as against a single monopoly price for all the customers.
Location:
Other setting(s):
2015

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Abstract

This is part of a case series. This caselet extends the discussion on price discrimination initiated in Caselet (A): 'Sam Rodrigues' Tryst with Price Discrimination (A): Degrees of Price Discrimination'. It highlights Sam Rodrigues’ another encounter with price discrimination when he visits his friend Dr. Roopesh Saikia (Roopesh) - an oncologist by profession - in Shillong, for a vacation. Roopesh shared with Sam his plan of starting a chain of Oncology-focused diagnostic centers in Northeastern India. Roopesh’s aim was to spread the popularity of preventive cancer screening packages in the North-East and ease the burden on Mary Diagnostic Centers (MDC) that had a monopoly in diagnostic services in general and Oncology-related diagnostic tests in particular in the North-East. With reference to pricing at MDC, the caselet enables a discussion on the desirability of price discrimination for a monopolist as against a single monopoly price for all the customers.

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Location:
Other setting(s):
2015

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