Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2015-12-21
Length: 8 pages
Data source: Published sources
Abstract
This case introduces the key features of Google's wearable technology product 'Glass' and illustrates the tensions that Google faced over the development and marketing of this product. The case goes on to highlight the growing backlash that Google experienced when promoting Glass.
Location:
Industry:
Size:
Large
Other setting(s):
2012-2015
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2015-12-21
Length: 10 pages
Data source: Published sources
Simplified Chinese language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2015-12-21
Length: 8 pages
Data source: Published sources
About
Abstract
This case introduces the key features of Google's wearable technology product 'Glass' and illustrates the tensions that Google faced over the development and marketing of this product. The case goes on to highlight the growing backlash that Google experienced when promoting Glass.
Settings
Location:
Industry:
Size:
Large
Other setting(s):
2012-2015
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2015-12-21
Length: 10 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2015-12-21
Length: 8 pages
Data source: Published sources