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Teaching note
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Reference no. 516-0005-8
Subject category: Marketing
Authors: Damien Wilson (Sonoma State University)
Originally published in: 2016
Version: 20-Oct-2014
Length: 9 pages
Data source: Published sources
Share a link: https://casecent.re/p/132065
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 516-0005-1
Subject category: Marketing
Authors: Damien Wilson (Sonoma State University)
Originally published in: 2016
Version: 30-Nov-2014
Length: 12 pages
Data source: Published sources
Topics: Innovation adoption; Wine; Screwcaps; Social media; Package aesthetics; Strategic marketing and management models; Marketing failure
View full details
Exercise
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Reference no. 516-0005-1B
Subject category: Marketing
Authors: Damien Wilson (Sonoma State University)
Originally published in: 2016
Length: 6 pages
Data source: Published sources
Topics: Student handout
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 516-0005-1
Subject category: Marketing
Authors: Damien Wilson (Sonoma State University)
Originally published in: 2016
Version: 30-Nov-2014
Length: 12 pages
Data source: Published sources
Topics: Innovation adoption; Wine; Screwcaps; Social media; Package aesthetics; Strategic marketing and management models; Marketing failure
View full details
Exercise
-
Reference no. 516-0005-1B
Subject category: Marketing
Authors: Damien Wilson (Sonoma State University)
Originally published in: 2016
Length: 6 pages
Data source: Published sources
Topics: Student handout
View full details