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Teaching note
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Reference no. UVA-M-0430TN
Subject category: Marketing
Authors: Robert E Spekman (Darden School of Business, University of Virginia); CJ Lambe (University of Virginia)
Published by: Darden Business Publishing
Published in: 1995
Length: 7 pages
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. UVA-M-0430
Subject category: Marketing
Authors: Robert E Spekman (Darden School of Business, University of Virginia); Meredith Moskow Bolon (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 1993
Length: 10 pages
Topics: Partnership; International case
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. UVA-M-0430
Subject category: Marketing
Authors: Robert E Spekman (Darden School of Business, University of Virginia); Meredith Moskow Bolon (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 1993
Length: 10 pages
Topics: Partnership; International case
View full details