Beleza Natural - The Case Centre

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Supplementary software

Reference no. CCW110206SS

Subject category: Production and Operations Management

Authors: Omar Besbes (Columbia Business School, Columbia University); Nelson M. Fraiman (Columbia Business School, Columbia University); Marcelo Olivares (Columbia Business School, Columbia University); Maria J Quinteros (Columbia Business School, Columbia University); Gabriel Y Weintraub (Columbia Business School, Columbia University)

Published by: Columbia CaseWorks, Columbia Business School

Originally published in: 2012

Version: July 16, 2012

Format: .xlsx

Data source: Field research

Topics: Operations; Organizations; Strategy; World business operations; Service; International; Brazil; Women; Management; Queuing; Bottlenecks; Customer satisfaction; Production line

Share a link: https://casecent.re/p/132241

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Abstract

This supplementary software is to accompany the case. The founders of Beleza Natural, a Brazilian chain of beauty institutes which specialized in products and services for women with curly and wavy hair, were at a key juncture for their venture; they had to decide how to consolidate their business model and growth. This case explores potential capacity investments in Beleza Natural's environment and the associated issues of workforce management. Students are asked to determine how these measures might improve Beleza Natural's operations and how the management team should prioritize the issues they face.

Location:

Brazil

Industry:

DRO

Other setting(s):

2011