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Thumbnail image for product with reference number CCW100203TN
Frogtek: Mobile Technology for Micro-retailing
Teaching note
-
Reference no. CCW100203TN
Subject category: Entrepreneurship
Authors: Margaret Pierson (Harvard Business School); Garrett van Ryzin (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2015
Version: June 10, 2015
Revision date: 9-Oct-2023
Length: 10 pages
Data source: Field research
Share a link: https://casecent.re/p/132721
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Thumbnail image for product with reference number CCW100203
Frogtek: Mobile Technology for Micro-retailing
Case
-
Reference no. CCW100203
Subject category: Entrepreneurship
Authors: Margaret Pierson (Harvard Business School); Garrett van Ryzin (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2010
Version: August 3, 2012
Revision date: 9-Oct-2023
Length: 26 pages
Data source: Field research
Topics: Media and technology; Operations; Social enterprise; World business Frogtek; Colombia; Mobile applications; Start-up; Entrepreneurship; Retailers; Business plan; Global; BoP; International; Latin America
View full details
Thumbnail image for product with reference number CCW100203SPA
Frogtek: Mobile Technology for Micro-retailing
Case
-
Reference no. CCW100203SPA
Spanish language
Subject category: Entrepreneurship
Authors: Margaret Pierson (Harvard Business School); Garrett van Ryzin (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2011
Version: January 17, 2011
Length: 28 pages
Data source: Field research
Topics: Media and technology; Operations; Social enterprise; World business Frogtek; Colombia; Mobile applications; Start-up; Entrepreneurship; Retailers; Business plan; Global; BoP; International; Latin America; Consumer packaged goods; CPG; Technology; Tenderos; Emerging markets; Micro-retailers; Mobile phone
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Thumbnail image for product with reference number CCW100203
Frogtek: Mobile Technology for Micro-retailing
Case
-
Reference no. CCW100203
Subject category: Entrepreneurship
Authors: Margaret Pierson (Harvard Business School); Garrett van Ryzin (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2010
Version: August 3, 2012
Revision date: 9-Oct-2023
Length: 26 pages
Data source: Field research
Topics: Media and technology; Operations; Social enterprise; World business Frogtek; Colombia; Mobile applications; Start-up; Entrepreneurship; Retailers; Business plan; Global; BoP; International; Latin America
View full details
Thumbnail image for product with reference number CCW100203SPA
Frogtek: Mobile Technology for Micro-retailing
Case
-
Reference no. CCW100203SPA
Spanish language
Subject category: Entrepreneurship
Authors: Margaret Pierson (Harvard Business School); Garrett van Ryzin (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2011
Version: January 17, 2011
Length: 28 pages
Data source: Field research
Topics: Media and technology; Operations; Social enterprise; World business Frogtek; Colombia; Mobile applications; Start-up; Entrepreneurship; Retailers; Business plan; Global; BoP; International; Latin America; Consumer packaged goods; CPG; Technology; Tenderos; Emerging markets; Micro-retailers; Mobile phone
View full details