More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. CCW110203
Subject category: Finance, Accounting and Control
Authors: Rob Weitz (Seton Hall University); David Rosenthal (Seton Hall University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2011
Version: July 7, 2011
Length: 15 pages
Data source: Generalised experience
Topics: Marketing; Operations website; Metrics; Analytic tools; Statistics; BtoB; Internet; Promotion
Share a link: https://casecent.re/p/132799
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

Web analytic tools provide companies with a wealth of information about the behavior of visitors to their websites. Quality Alloys, a small business-to-business supplier, has hired an advisor to analyze the value of its website through traditional metrics, as well as the associated financial measures of sales, profits, and amount of merchandize sold. In this case, students recommend how Quality Alloys should market its business to improve sales and assess the value of the company's recent promotional efforts.
Industry:
DRO
Other setting(s):
2009
Teaching note
-
Reference no. CCW110203TN
Subject category: Finance, Accounting and Control
Authors: Rob Weitz (Seton Hall University); David Rosenthal (Seton Hall University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2011
Version: July 7, 2011
Length: 8 pages
Data source: Generalised experience
View full details
Instructor spreadsheet
-
Reference no. CCW110203SO
Subject category: Finance, Accounting and Control
Authors: Rob Weitz (Seton Hall University); David Rosenthal (Seton Hall University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2011
Version: July 7, 2011
Format: .xls
Data source: Generalised experience
View full details
Case
-
Reference no. CCW110203SPA
Spanish language
Subject category: Finance, Accounting and Control
Authors: David Rosenthal (Seton Hall University); Rob Weitz (Seton Hall University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2011
Version: July 7, 2011
Length: 18 pages
Data source: Generalised experience
Topics: Website; Metric; Analytic tools; Statistic; BtoB; Internet; Marketing; Promotion
View full details
Supplementary software
-
Reference no. CCW110203SS
Subject category: Finance, Accounting and Control
Authors: Rob Weitz (Seton Hall University); David Rosenthal (Seton Hall University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2011
Version: July 7, 2011
Format: .xls
Data source: Generalised experience
Topics: Marketing; Operations website; Metrics; Analytic tools; Statistics; BtoB; Internet; Promotion
View full details

About

Abstract

Web analytic tools provide companies with a wealth of information about the behavior of visitors to their websites. Quality Alloys, a small business-to-business supplier, has hired an advisor to analyze the value of its website through traditional metrics, as well as the associated financial measures of sales, profits, and amount of merchandize sold. In this case, students recommend how Quality Alloys should market its business to improve sales and assess the value of the company's recent promotional efforts.

Settings

Industry:
DRO
Other setting(s):
2009

Related

Teaching note
-
Reference no. CCW110203TN
Subject category: Finance, Accounting and Control
Authors: Rob Weitz (Seton Hall University); David Rosenthal (Seton Hall University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2011
Version: July 7, 2011
Length: 8 pages
Data source: Generalised experience
View full details
Instructor spreadsheet
-
Reference no. CCW110203SO
Subject category: Finance, Accounting and Control
Authors: Rob Weitz (Seton Hall University); David Rosenthal (Seton Hall University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2011
Version: July 7, 2011
Format: .xls
Data source: Generalised experience
View full details
Case
-
Reference no. CCW110203SPA
Spanish language
Subject category: Finance, Accounting and Control
Authors: David Rosenthal (Seton Hall University); Rob Weitz (Seton Hall University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2011
Version: July 7, 2011
Length: 18 pages
Data source: Generalised experience
Topics: Website; Metric; Analytic tools; Statistic; BtoB; Internet; Marketing; Promotion
View full details
Supplementary software
-
Reference no. CCW110203SS
Subject category: Finance, Accounting and Control
Authors: Rob Weitz (Seton Hall University); David Rosenthal (Seton Hall University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2011
Version: July 7, 2011
Format: .xls
Data source: Generalised experience
Topics: Marketing; Operations website; Metrics; Analytic tools; Statistics; BtoB; Internet; Promotion
View full details