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Case
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Reference no. 9-515-P02
Portuguese language
Subject category: Marketing
Authors: John A Quelch
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 5 January 1998
Revision date: 29-Apr-2019
Length: 12 pages
Data source: Field research

Abstract

This is a Portuguese version. Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages.
Location:
Industries:
Other setting(s):
1994

About

Abstract

This is a Portuguese version. Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages.

Settings

Location:
Industries:
Other setting(s):
1994

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