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Case
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Reference no. 9-515-S06
Spanish language
Subject category: Marketing
Authors: Sunil Gupta
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 8 June 2020
Revision date: 14-Dec-2020
Length: 6 pages
Data source: Published sources

Abstract

This is a Spanish version. Amazon launched its website in July 1995 to sell books online. Since then it has expanded into a variety of businesses that some see as unrelated. By 2019, Amazon has grown to become a digital giant with over USD233 billion in annual sales but its profitability has been uneven. Has it spread itself too thin or is it positioning itself well for the future?
Size:
> 1 billion; Fortune 500
Other setting(s):
2014

About

Abstract

This is a Spanish version. Amazon launched its website in July 1995 to sell books online. Since then it has expanded into a variety of businesses that some see as unrelated. By 2019, Amazon has grown to become a digital giant with over USD233 billion in annual sales but its profitability has been uneven. Has it spread itself too thin or is it positioning itself well for the future?

Settings

Size:
> 1 billion; Fortune 500
Other setting(s):
2014

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