Subject category:
Strategy and General Management
Published by:
Columbia CaseWorks, Columbia Business School
Version: September 6, 2013
Format:
.xlsx
Data source: Published sources
Topics:
Strategy; World business pricing; A.P. Moller-Maersk; Competition; Shipping; Port; Terminals; Cargo; Trade; Asia; WTO; Contribution matrix; Containers
Abstract
This student spreadsheet is to accompany the case. In early 2012 in the wake of economic uncertainty and industry-wide losses, shipping industry giant Maersk Lines deliberated about its future pricing strategy. Should it continue a strategy of aggressive price cutting as has often worked to its advantage in the past? Or should it consider raising prices for its services despite a weak demand and strong competition?
Location:
Industry:
Subject category:
Strategy and General Management
Published by:
Columbia CaseWorks, Columbia Business School
Version: December 4, 2019
Revision date: 16-Apr-2020
Length: 22 pages
Data source: Published sources
Topics:
Strategy; World business pricing; AP Moller-Maersk; Competition; Shipping; Port; Terminals; Cargo; Trade; Asia; WTO; Contribution matrix; Containers
About
Abstract
This student spreadsheet is to accompany the case. In early 2012 in the wake of economic uncertainty and industry-wide losses, shipping industry giant Maersk Lines deliberated about its future pricing strategy. Should it continue a strategy of aggressive price cutting as has often worked to its advantage in the past? Or should it consider raising prices for its services despite a weak demand and strong competition?
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Location:
Industry:
Related
Subject category:
Strategy and General Management
Published by:
Columbia CaseWorks, Columbia Business School
Version: December 4, 2019
Revision date: 16-Apr-2020
Length: 22 pages
Data source: Published sources
Topics:
Strategy; World business pricing; AP Moller-Maersk; Competition; Shipping; Port; Terminals; Cargo; Trade; Asia; WTO; Contribution matrix; Containers