Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 9 pages
Data source: Published sources
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Abstract
On October 6th 2014, Maruti Suzuki India Limited (MSIL) introduced the mid-sized sedan Ciaz in the Indian market. It was launched at a starting price of INR 0.69 million (ex-showroom, Delhi). MSIL had huge expectation that this car would help the company to regain its stained image in the big car segment, in which its earlier SX4 model was a failure. However, there were several challenges ahead of Ciaz in the country. Like for instance, some of the greatest rivals of Ciaz in the country included Honda City, Hyundai Verna, Volkswagen Vento, Fiat Linea, Skoda Rapid and Ford Fiesta. Moreover, according to an MSIL dealer, in the mid-sized sedan segment, people preferred to buy Honda City instead of any other brand. Last but not the least, MSIL was traditionally considered to be a player in the small car segment. Amidst this scenario, would it be possible for MSIL to overcome its ‘small car maker’ image and rule the mid-sized sedan segment in India?
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 5 pages
Data source: Published sources
About
Abstract
On October 6th 2014, Maruti Suzuki India Limited (MSIL) introduced the mid-sized sedan Ciaz in the Indian market. It was launched at a starting price of INR 0.69 million (ex-showroom, Delhi). MSIL had huge expectation that this car would help the company to regain its stained image in the big car segment, in which its earlier SX4 model was a failure. However, there were several challenges ahead of Ciaz in the country. Like for instance, some of the greatest rivals of Ciaz in the country included Honda City, Hyundai Verna, Volkswagen Vento, Fiat Linea, Skoda Rapid and Ford Fiesta. Moreover, according to an MSIL dealer, in the mid-sized sedan segment, people preferred to buy Honda City instead of any other brand. Last but not the least, MSIL was traditionally considered to be a player in the small car segment. Amidst this scenario, would it be possible for MSIL to overcome its ‘small car maker’ image and rule the mid-sized sedan segment in India?
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Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 5 pages
Data source: Published sources