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Thumbnail image for product with reference number 9-808-S11
Carnival Cruise Lines
Case
-
Reference no. 9-808-S11
Spanish language
Subject category: Strategy and General Management
Authors: Lynda M Applegate (Harvard Business School); Robert J Kwortnik (Cornell University); Gabriele Piccoli (Cornell University)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 7 July 2005
Revision date: 9-May-2019
Length: 34 pages
Data source: Field research
Topics: Profitability; Loyalty; Pricing; Information systems; Customer relationship management; Business intelligence; Data management
Share a link: https://casecent.re/p/134243
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Abstract

This is a Spanish version. Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide how to leverage such a wealth of data to improve firm performance through customer targeting and acquisition, customer retention, and customer profitability strategies.
Location:
United States
Industry:
Cruise lines
Size:
USD9.7 billion revenues; 70,000 employees
Other setting(s):
2004
Thumbnail image for product with reference number 5-806-087
Carnival Cruise Lines
Teaching note
-
Reference no. 5-806-087
Subject category: Strategy and General Management
Authors: Lynda M Applegate (Harvard Business School); Gabriele Piccoli (Cornell University)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 12 January 2006
Length: 9 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 9-806-015
Carnival Cruise Lines
Case
-
Reference no. 9-806-015
Subject category: Strategy and General Management
Authors: Lynda M Applegate (Harvard Business School); Robert J Kwortnik (Cornell University); Gabriele Piccoli (Cornell University)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 24 April 2006
Length: 32 pages
Data source: Field research
Topics: Loyalty; Business intelligence; Information systems; Profitability; Customer Relationship Management (CRM); Data management; Pricing
View full details

About

Abstract

This is a Spanish version. Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide how to leverage such a wealth of data to improve firm performance through customer targeting and acquisition, customer retention, and customer profitability strategies.

Settings

Location:
United States
Industry:
Cruise lines
Size:
USD9.7 billion revenues; 70,000 employees
Other setting(s):
2004

Related

Thumbnail image for product with reference number 5-806-087
Carnival Cruise Lines
Teaching note
-
Reference no. 5-806-087
Subject category: Strategy and General Management
Authors: Lynda M Applegate (Harvard Business School); Gabriele Piccoli (Cornell University)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 12 January 2006
Length: 9 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 9-806-015
Carnival Cruise Lines
Case
-
Reference no. 9-806-015
Subject category: Strategy and General Management
Authors: Lynda M Applegate (Harvard Business School); Robert J Kwortnik (Cornell University); Gabriele Piccoli (Cornell University)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 24 April 2006
Length: 32 pages
Data source: Field research
Topics: Loyalty; Business intelligence; Information systems; Profitability; Customer Relationship Management (CRM); Data management; Pricing
View full details