Product details

This case study is meant to introduce the students/participants to the concept of supply chain management of value-added agri-based products through development of a micro-enterprise based organization. It specifically explains how fragmented activities of micro-enterprises may be unified giving a common efficient production platform to ensure standardized product quality and how branding of these products may add to their marketability and enhanced profit generation. These concepts are explained through the case of Subicsha, an innovative special project, started in Kerala under the aegis of Indian Institute of Management, Kozhikode. Subicsha was later registered as a private company with a federation of coconut farmers having shareholding rights in the company. This case study explains the Subicsha model of enterprise development aimed primarily at economic development of a region and how it became successful. Students may assess the possibility of adoption of the model elsewhere through identifying the product, sources of funding and institutions that can provide technical support for the same