Simplified Chinese language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2018-03-06
Revision date: 19-Apr-2018
Length: 13 pages
Data source: Field research
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Abstract
This is a Simplified Chinese version. In March 2015, Huayi Brothers Media Corporation is China's most influential entertainment company, accounting for one-fifth of the country's total yearly box office revenues. In recent years, in an effort to leverage its movie content and copyrights, the company has expanded into developing and distributing games on the Internet as well as building entertainment theme parks in Asia. Now, the chairman and co-founder is considering a partnership with Hollywood's STX Entertainment to jointly invest in and co-produce 18 films and distribute them worldwide within two years. Should the company enter into this partnership or not? What is the best strategy to move forward and grow internationally outside of China? Or should the company concentrate on bettering its competition by concentrating on its core business portfolio in visual (both movies and television), live (musical performances and theme parks) and Internet gaming in China and Asia?
Location:
Size:
Large
Other setting(s):
2015
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2018-03-06
Revision date: 19-Apr-2018
Length: 8 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2018-03-06
Revision date: 19-Apr-2018
Length: 14 pages
Data source: Field research
About
Abstract
This is a Simplified Chinese version. In March 2015, Huayi Brothers Media Corporation is China's most influential entertainment company, accounting for one-fifth of the country's total yearly box office revenues. In recent years, in an effort to leverage its movie content and copyrights, the company has expanded into developing and distributing games on the Internet as well as building entertainment theme parks in Asia. Now, the chairman and co-founder is considering a partnership with Hollywood's STX Entertainment to jointly invest in and co-produce 18 films and distribute them worldwide within two years. Should the company enter into this partnership or not? What is the best strategy to move forward and grow internationally outside of China? Or should the company concentrate on bettering its competition by concentrating on its core business portfolio in visual (both movies and television), live (musical performances and theme parks) and Internet gaming in China and Asia?
Settings
Location:
Size:
Large
Other setting(s):
2015
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2018-03-06
Revision date: 19-Apr-2018
Length: 8 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2018-03-06
Revision date: 19-Apr-2018
Length: 14 pages
Data source: Field research