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The case discusses as to how two brothers came up with a simple technology based solution to a problem faced by the industry. The company DirectVerify provides a superior solution for the vexed issue of document verification through digital means. The case highlights the different challenges faced by the start-up right from raising funds for the venture to using the appropriate Information Technology tools while at the same time keeping the HR costs to the minimum. The case also illustrates the marketing strategies followed by this new company. Finally, the case study talks about succeeding in global markets and scalability of the business model. The case would be highly appropriate in the courses of Business Strategy, IT Strategy, MIS, Entrepreneurship and Marketing Strategy.