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The phenomenon of crowdfunding is gaining importance in the business world, and it is crucial that future managers and entrepreneurs understand whether crowdfunding is a viable financial alternative for different actors (crowdfunding platforms, campaign owners and crowdfunders). In this case study, we discuss in detail with the help of many examples that crowdfunding campaigns may be financial and non-financial in nature. We argue that there are many country level factors, which may critically impact crowdfunding. These include the economic and financial ecosystem, technological infrastructure, political and regulatory environment, and the social context.