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The case discusses the success story of Ms Sidra Qasim and Mr Waqas emerging inspirational entrepreneur of Pakistan founder of multi-national brand of Pakistan 'Markhor'. How hard work and innovative idea pays its price. What are the challenges face by them and their achievements? How they capture international market and maintain the quality of product according to international standards. Sidra explained on different steps Markhor is taking to improve social effect. The brand consolidates an age-old art with cutting edge outlines to take into account worldwide urban customers. More than five long years, they have effectively distinguished indigenous shoe-production ability; build its ability to a global standard. The organization has additionally gotten further backing from Plan9, one of the nation's biggest innovation hatcheries, and through its Kick starter Campaign raised over USD100,000 in under a month.