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Compact case
Case
-
Reference no. IMD-3-1336-IT
Italian language
Authors: Peter Killing
Published by: Institute for Management Development (IMD)
Originally published in: 2016
Version: 05.03.2018
Revision date: 06-Apr-2018
Length: 4 pages
Data source: Field research

Abstract

This is an Italian version. This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestle's market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson - full of criticism - and the question is how he should handle the afternoon.
Locations:
Size:
Large
Other setting(s):
2001

About

Abstract

This is an Italian version. This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestle's market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson - full of criticism - and the question is how he should handle the afternoon.

Settings

Locations:
Size:
Large
Other setting(s):
2001

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