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Teaching note
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Reference no. 516-0098-8
Subject category: Marketing
Authors: Gerard van der Star (Rotterdam School of Management, Erasmus University); Arne Maas (Rotterdam Business School); Gerrit van Bruggen (Erasmus Universiteit Rotterdam, Department of Marketing)
Published by: RSM Case Development Centre
Published in: 2016
Length: 15 pages
Data source: Generalised experience
Share a link: https://casecent.re/p/135877
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 516-0098-1
Subject category: Marketing
Authors: Gerard van der Star (Rotterdam School of Management, Erasmus University); Arne Maas (Rotterdam Business School); Gerrit van Bruggen (Erasmus Universiteit Rotterdam, Department of Marketing)
Published by: RSM Case Development Centre
Published in: 2016
Length: 10 pages
Data source: Generalised experience
Topics: Business marketing; B2B; Business-to-business; Agriculture; Sales; Technical sales; Sales management; International marketing; Strategic management; Decision making; Decision making matrix; Precision agriculture; Distributor management
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 516-0098-1
Subject category: Marketing
Authors: Gerard van der Star (Rotterdam School of Management, Erasmus University); Arne Maas (Rotterdam Business School); Gerrit van Bruggen (Erasmus Universiteit Rotterdam, Department of Marketing)
Published by: RSM Case Development Centre
Published in: 2016
Length: 10 pages
Data source: Generalised experience
Topics: Business marketing; B2B; Business-to-business; Agriculture; Sales; Technical sales; Sales management; International marketing; Strategic management; Decision making; Decision making matrix; Precision agriculture; Distributor management
View full details