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Thumbnail image for product with reference number 9-316-143
Whither the Weather (Company): Forecasting 2016
Case
-
Reference no. 9-316-143
Subject category: Strategy and General Management
Authors: Rosabeth Kanter (Harvard Business School); Jonathan Cohen (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2016
Version: 14 March 2016
Length: 20 pages
Data source: Field research
Topics: Transformations; Technology; Television; Acquisition; Acquisitions; Consolidation; Change management; Leadership; Reorganization
Share a link: https://casecent.re/p/136009
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Abstract

CEO David Kenny led the transformation of the Weather Company from a television business to a Big Data technology company from 2012 until 2016, when IBM acquired its digital assets. This case discusses major decisions taken by Kenny starting in 2014 as he sought to reorient the company amidst changes in media, digital, and mobile technologies. Kenny balances promoting new stream digital business growth with managing difficult legacy television industry realities. He faces key strategic decisions about whether to integrate businesses or separate them completely; whether to pursue business partners, and if so, what those partners should look like; and whether IBM, a large, established technology company, is the right partner for Weather Company. Finally, how would Weather Company's fast, innovative culture fit at giant IBM?
Industry:
Technology
Size:
Large
Other setting(s):
2013-2016
Thumbnail image for product with reference number 5-316-161
Whither the Weather (Company): Forecasting 2016
Teaching note
-
Reference no. 5-316-161
Subject category: Strategy and General Management
Authors: Rosabeth Kanter (Harvard Business School); Jonathan Cohen (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2016
Version: 4 April 2016
Length: 16 pages
Data source: Field research
View full details

About

Abstract

CEO David Kenny led the transformation of the Weather Company from a television business to a Big Data technology company from 2012 until 2016, when IBM acquired its digital assets. This case discusses major decisions taken by Kenny starting in 2014 as he sought to reorient the company amidst changes in media, digital, and mobile technologies. Kenny balances promoting new stream digital business growth with managing difficult legacy television industry realities. He faces key strategic decisions about whether to integrate businesses or separate them completely; whether to pursue business partners, and if so, what those partners should look like; and whether IBM, a large, established technology company, is the right partner for Weather Company. Finally, how would Weather Company's fast, innovative culture fit at giant IBM?

Settings

Industry:
Technology
Size:
Large
Other setting(s):
2013-2016

Related

Thumbnail image for product with reference number 5-316-161
Whither the Weather (Company): Forecasting 2016
Teaching note
-
Reference no. 5-316-161
Subject category: Strategy and General Management
Authors: Rosabeth Kanter (Harvard Business School); Jonathan Cohen (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2016
Version: 4 April 2016
Length: 16 pages
Data source: Field research
View full details