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This case will facilitate a real world learning and understanding of the value chain of the Management Education industry along with the application of business strategy development techniques. Through the story of Global Business School this case allows students to apply the Value Chain and SWOT analysis concepts to analyse the current situation and identify the problems. Students create a current situation model and understand what are the related primary and secondary value addition activities in today’s management education model, in turn identify the key consumers of the industry that comes out to be the business world. Global Business School, has established itself as one of the most reputed institutes in the field of management education. Recently one of its faculties has noticed an issue which she thinks will certainly prove to damage the notion.