Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 14 September 2009
Revision date: 29-Apr-2019
Length: 8 pages
Data source: Published sources
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Abstract
This is a Spanish version. In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a significant break from the industry standard of fixed prices for music, typically 99 cents for individual songs and upward of USD9.99 for complete albums. How viable is such a 'name-your-own-pricing' plan? And what does Radiohead's move say about the future of the music industry?
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 2 June 2009
Length: 23 pages
Data source: Published sources
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 14 September 2009
Revision date: 3-Dec-2015
Length: 7 pages
Data source: Published sources
Portuguese language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 14 September 2009
Revision date: 29-Apr-2019
Length: 9 pages
Data source: Published sources
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 24 June 2009
Length: 2 pages
Data source: Field research
About
Abstract
This is a Spanish version. In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a significant break from the industry standard of fixed prices for music, typically 99 cents for individual songs and upward of USD9.99 for complete albums. How viable is such a 'name-your-own-pricing' plan? And what does Radiohead's move say about the future of the music industry?
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Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 2 June 2009
Length: 23 pages
Data source: Published sources
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 14 September 2009
Revision date: 3-Dec-2015
Length: 7 pages
Data source: Published sources
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 14 September 2009
Revision date: 29-Apr-2019
Length: 9 pages
Data source: Published sources
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 24 June 2009
Length: 2 pages
Data source: Field research