Subject category:
Marketing
Published by:
OMNES EDUCATION Group
Length: 4 pages
Data source: Generalised experience
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Abstract
This mini case deals with a French company, La Royale Company, which wishes to seize every opportunity arising on the market to launch new products and consequently, diversify its offers. The company currently commercializes high quality frozen seafood and would like to widen its offer and develop the company's activity.
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Abstract
This mini case deals with a French company, La Royale Company, which wishes to seize every opportunity arising on the market to launch new products and consequently, diversify its offers. The company currently commercializes high quality frozen seafood and would like to widen its offer and develop the company's activity.