Product details

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Compact case
Subject category: Marketing
Published by: OMNES EDUCATION Group
Published in: 2016
Length: 4 pages
Data source: Generalised experience

Abstract

This mini case deals with a French company, La Royale Company, which wishes to seize every opportunity arising on the market to launch new products and consequently, diversify its offers. The company currently commercializes high quality frozen seafood and would like to widen its offer and develop the company's activity.
Location:
Industry:
Size:
Small
Other setting(s):
2015

About

Abstract

This mini case deals with a French company, La Royale Company, which wishes to seize every opportunity arising on the market to launch new products and consequently, diversify its offers. The company currently commercializes high quality frozen seafood and would like to widen its offer and develop the company's activity.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2015

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