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Case
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Reference no. 516-0123-1
Subject category: Marketing
Authors: Jean-Louis Martinez (Omnes Education)
Published by: OMNES EDUCATION Group
Published in: 2016
Length: 14 pages
Data source: Generalised experience
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Abstract

This mini case deals with the Orangina Company, number one on the market of fruit drinks, with more than 500 million bottles sold in the world in 2014. The aim is to launch a new product, with a stress on visibility.
Location:
France
Industry:
Food
Size:
Large
Other setting(s):
2015
Teaching note
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Reference no. 516-0123-8
Subject category: Marketing
Authors: Jean-Louis Martinez (Omnes Education)
Published by: OMNES EDUCATION Group
Published in: 2016
Length: 8 pages
Data source: Generalised experience
View full details

About

Abstract

This mini case deals with the Orangina Company, number one on the market of fruit drinks, with more than 500 million bottles sold in the world in 2014. The aim is to launch a new product, with a stress on visibility.

Settings

Location:
France
Industry:
Food
Size:
Large
Other setting(s):
2015

Related

Teaching note
-
Reference no. 516-0123-8
Subject category: Marketing
Authors: Jean-Louis Martinez (Omnes Education)
Published by: OMNES EDUCATION Group
Published in: 2016
Length: 8 pages
Data source: Generalised experience
View full details