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Compact case
Case
-
Reference no. IMD-7-1659
Published by: International Institute for Management Development (IMD)
Originally published in: 2015
Version: 03.06.2015
Length: 4 pages
Data source: Field research

Abstract

January 2012, after a particularly bad year in the global container shipping industry, Soren Skou was newly appointed CEO of the Maersk Liner Business (MLB), the container business of Danish shipping conglomerate, AP Moeller-Maersk (APMM). From the start, it was clear to him that there was an urgent need for change in order to remain competitive. With the results of an internal analysis in hand, he decided to take the top team offsite, to get some perspective and consider what the first moves should be, and how best to work together.
Industry:
Size:
2011 revenue of USD27 billion; 660 ships
Other setting(s):
2012

About

Abstract

January 2012, after a particularly bad year in the global container shipping industry, Soren Skou was newly appointed CEO of the Maersk Liner Business (MLB), the container business of Danish shipping conglomerate, AP Moeller-Maersk (APMM). From the start, it was clear to him that there was an urgent need for change in order to remain competitive. With the results of an internal analysis in hand, he decided to take the top team offsite, to get some perspective and consider what the first moves should be, and how best to work together.

Settings

Industry:
Size:
2011 revenue of USD27 billion; 660 ships
Other setting(s):
2012

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