Product details

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Compact case
Case
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Reference no. IMD-7-1665
Published by: International Institute for Management Development (IMD)
Originally published in: 2015
Version: 30.10.2015
Length: 4 pages
Data source: Published sources

Abstract

Known as China's most successful Chinese-style fast-food restaurant chain, Kungfu Catering Management Co Ltd (Zhengongfu) grew from humble beginnings as the dream of three young people in a roadside dessert store in Guangdong, China. The dessert store was opened by 17 year old Pan Yuhai in 1990. He was joined by his elder sister Minfeng and her husband Cai Dabiao in 1994. By 2008, the company had grown to over 100 successful fast-food style restaurants and was ready for a deal with VCs to further expand when trouble started between the brothers-in-law.
Locations:
Size:
20,000 employees
Other setting(s):
1994-2014

About

Abstract

Known as China's most successful Chinese-style fast-food restaurant chain, Kungfu Catering Management Co Ltd (Zhengongfu) grew from humble beginnings as the dream of three young people in a roadside dessert store in Guangdong, China. The dessert store was opened by 17 year old Pan Yuhai in 1990. He was joined by his elder sister Minfeng and her husband Cai Dabiao in 1994. By 2008, the company had grown to over 100 successful fast-food style restaurants and was ready for a deal with VCs to further expand when trouble started between the brothers-in-law.

Settings

Locations:
Size:
20,000 employees
Other setting(s):
1994-2014

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