Subject category:
Marketing
Published by:
OMNES EDUCATION Group
Length: 17 pages
Data source: Generalised experience
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Abstract
ORIGINS is the actual leader of 'Well-Being' music. For twenty years, the company has developed ranges of products, all having to do with nature, the earth, serenity, etc. The sales manager's recent departure has brought about changes. You are the one who has been chosen to proceed to a general analysis of the present commercial situation and propose improvements on both short and long term concerning purchase-behaviour facing music.
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Abstract
ORIGINS is the actual leader of 'Well-Being' music. For twenty years, the company has developed ranges of products, all having to do with nature, the earth, serenity, etc. The sales manager's recent departure has brought about changes. You are the one who has been chosen to proceed to a general analysis of the present commercial situation and propose improvements on both short and long term concerning purchase-behaviour facing music.