Subject category:
Marketing
Published by:
OMNES EDUCATION Group
Abstract
The Aviron Bayonnais, the historical Club of the French Rugby Championship, is from the Landes region and has become the reference of the region. It is one of the only two clubs that play in the Top 14 along with the Biarritz Olympique. This is a major chance because it allows the managers to attract a great number of supporters and sympathizers. Having an exceptional situation, the club has a good, family-like image but does not promote itself as a professional sports entity. Hence the key issue is raised: how to become the flagship of the region?
Subject category:
Marketing
Published by:
OMNES EDUCATION Group
Length: 18 pages
Data source: Field research
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Abstract
The Aviron Bayonnais, the historical Club of the French Rugby Championship, is from the Landes region and has become the reference of the region. It is one of the only two clubs that play in the Top 14 along with the Biarritz Olympique. This is a major chance because it allows the managers to attract a great number of supporters and sympathizers. Having an exceptional situation, the club has a good, family-like image but does not promote itself as a professional sports entity. Hence the key issue is raised: how to become the flagship of the region?
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Subject category:
Marketing
Published by:
OMNES EDUCATION Group
Length: 18 pages
Data source: Field research