More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Teaching note
-
Reference no. IMD-5-0543-T
Subject category: Marketing
Authors: Kamran Kashani
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 14.05.2003
Length: 22 pages
Data source: Field research
Share a link: https://casecent.re/p/13667
| No reviews for this item
View our pricing guide or login to see prices.

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
-
Reference no. IMD-5-0543-JP
Japanese language
Subject category: Marketing
Authors: Kamran Kashani; Joyce Miller
Published by: International Institute for Management Development (IMD)
Originally published in: 2007
Version: 15.06.2016
Length: 26 pages
Data source: Field research
Topics: Innovation; New product development; Marketing a new concept to upsca; Direct marketing; Nestle
View full details
Case
-
Reference no. IMD-5-0543-PT
Portuguese language
Subject category: Marketing
Authors: Kamran Kashani; Joyce Miller
Published by: International Institute for Management Development (IMD)
Originally published in: 2017
Version: 20.12.2017
Length: 25 pages
Data source: Field research
Topics: Innovation; New product development; Direct marketing; Coffee; Marketing; Nespresso (brand)
View full details
Case
-
Reference no. IMD-5-0543-ZH
Simplified Chinese language
Subject category: Marketing
Authors: Kamran Kashani; Joyce Miller
Published by: International Institute for Management Development (IMD)
Originally published in: 2017
Version: 18.05.2017
Length: 25 pages
Data source: Field research
Topics: Innovation; New product development; Direct marketing; Coffee; Marketing; Nespresso (brand)
View full details
Case
-
Reference no. IMD-5-0543
Subject category: Marketing
Authors: Kamran Kashani; Joyce Miller
Published by: International Institute for Management Development (IMD)
Originally published in: 2000
Version: 07.12.2021
Revision date: 28-Mar-2022
Length: 24 pages
Data source: Field research
Topics: Innovation; New product development; Direct marketing; Coffee; Marketing; Nespresso (brand)
View full details
Supporting video
-
Reference no. IMD-5-0543-V
Subject category: Marketing
Authors: Kamran Kashani; Joyce Miller
Published by: International Institute for Management Development (IMD)
Published in: 2003
Length: 29 minutes
Data source: Field research
Topics: Innovation; New product development; Marketing a new concept to upsca; Direct marketing
Notes: We recommend that you view the preview copy before purchasing this video. File size 2.71GB. Click for more information.
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. IMD-5-0543-JP
Japanese language
Subject category: Marketing
Authors: Kamran Kashani; Joyce Miller
Published by: International Institute for Management Development (IMD)
Originally published in: 2007
Version: 15.06.2016
Length: 26 pages
Data source: Field research
Topics: Innovation; New product development; Marketing a new concept to upsca; Direct marketing; Nestle
View full details
Case
-
Reference no. IMD-5-0543-PT
Portuguese language
Subject category: Marketing
Authors: Kamran Kashani; Joyce Miller
Published by: International Institute for Management Development (IMD)
Originally published in: 2017
Version: 20.12.2017
Length: 25 pages
Data source: Field research
Topics: Innovation; New product development; Direct marketing; Coffee; Marketing; Nespresso (brand)
View full details
Case
-
Reference no. IMD-5-0543-ZH
Simplified Chinese language
Subject category: Marketing
Authors: Kamran Kashani; Joyce Miller
Published by: International Institute for Management Development (IMD)
Originally published in: 2017
Version: 18.05.2017
Length: 25 pages
Data source: Field research
Topics: Innovation; New product development; Direct marketing; Coffee; Marketing; Nespresso (brand)
View full details
Case
-
Reference no. IMD-5-0543
Subject category: Marketing
Authors: Kamran Kashani; Joyce Miller
Published by: International Institute for Management Development (IMD)
Originally published in: 2000
Version: 07.12.2021
Revision date: 28-Mar-2022
Length: 24 pages
Data source: Field research
Topics: Innovation; New product development; Direct marketing; Coffee; Marketing; Nespresso (brand)
View full details
Supporting video
-
Reference no. IMD-5-0543-V
Subject category: Marketing
Authors: Kamran Kashani; Joyce Miller
Published by: International Institute for Management Development (IMD)
Published in: 2003
Length: 29 minutes
Data source: Field research
Topics: Innovation; New product development; Marketing a new concept to upsca; Direct marketing
Notes: We recommend that you view the preview copy before purchasing this video. File size 2.71GB. Click for more information.
View full details