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Teaching note
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Reference no. IMD-5-0564-T
Subject category: Marketing
Authors: George Raedler; Dominique Turpin
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 20.05.2003
Length: 25 pages
Data source: Field research
Share a link: https://casecent.re/p/13670
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. IMD-5-0564-JP
Japanese language
Subject category: Marketing
Authors: Sean A Meehan; Dominique Turpin
Published by: International Institute for Management Development (IMD)
Originally published in: 2010
Version: 30.07.2021
Length: 28 pages
Data source: Field research
Topics: Branding; Sales and marketing; Automobiles; Product positioning
View full details
Case
-
Reference no. IMD-5-0564
Subject category: Marketing
Authors: Sean A Meehan; Dominique Turpin; Madoka Hokamura; George Raedler
Published by: International Institute for Management Development (IMD)
Originally published in: 2001
Version: 30.04.2004
Length: 26 pages
Data source: Field research
Topics: Branding; Sales and marketing; Automobiles; Product positioning
View full details
Compact case
Case
-
Reference no. IMD-5-0565-JP
Japanese language
Subject category: Marketing
Authors: Sean A Meehan; Dominique Turpin
Published by: International Institute for Management Development (IMD)
Originally published in: 2010
Version: 30.07.2021
Length: 4 pages
Data source: Field research
Topics: Branding; Sales and marketing; Automobiles
View full details
Compact case
Case
-
Reference no. IMD-5-0565
Subject category: Marketing
Authors: Sean A Meehan; Dominique Turpin; George Raedler
Published by: International Institute for Management Development (IMD)
Originally published in: 2000
Version: 02.04.2003
Length: 4 pages
Data source: Field research
Topics: Branding; Sales and marketing; Automobiles
View full details
Compact case
Case
-
Reference no. IMD-5-0566-JP
Japanese language
Subject category: Marketing
Authors: Dominique Turpin; Sean A Meehan
Published by: International Institute for Management Development (IMD)
Originally published in: 2010
Version: 30.07.2021
Length: 5 pages
Data source: Field research
Topics: Branding; Sales and marketing; Automobiles
View full details
Compact case
Case
-
Reference no. IMD-5-0566
Subject category: Marketing
Authors: Dominique Turpin; Sean A Meehan; George Raedler
Published by: International Institute for Management Development (IMD)
Originally published in: 2000
Version: 02.04.2003
Length: 5 pages
Data source: Field research
Topics: Branding; Sales and marketing; Automobiles
View full details
Supporting video
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Reference no. IMD-5-0564-V
Subject category: Marketing
Authors: Sean A Meehan; George Raedler; Madoka Hokamura
Published by: International Institute for Management Development (IMD)
Published in: 2003
Length: 10 minutes
Data source: Field research
Topics: Branding; Sales and marketing; Automobiles; Product positioning
Notes: We recommend that you view the preview copy before purchasing this video. File size 929.2MB. Click for more information.
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. IMD-5-0564-JP
Japanese language
Subject category: Marketing
Authors: Sean A Meehan; Dominique Turpin
Published by: International Institute for Management Development (IMD)
Originally published in: 2010
Version: 30.07.2021
Length: 28 pages
Data source: Field research
Topics: Branding; Sales and marketing; Automobiles; Product positioning
View full details
Case
-
Reference no. IMD-5-0564
Subject category: Marketing
Authors: Sean A Meehan; Dominique Turpin; Madoka Hokamura; George Raedler
Published by: International Institute for Management Development (IMD)
Originally published in: 2001
Version: 30.04.2004
Length: 26 pages
Data source: Field research
Topics: Branding; Sales and marketing; Automobiles; Product positioning
View full details
Compact case
Case
-
Reference no. IMD-5-0565-JP
Japanese language
Subject category: Marketing
Authors: Sean A Meehan; Dominique Turpin
Published by: International Institute for Management Development (IMD)
Originally published in: 2010
Version: 30.07.2021
Length: 4 pages
Data source: Field research
Topics: Branding; Sales and marketing; Automobiles
View full details
Compact case
Case
-
Reference no. IMD-5-0565
Subject category: Marketing
Authors: Sean A Meehan; Dominique Turpin; George Raedler
Published by: International Institute for Management Development (IMD)
Originally published in: 2000
Version: 02.04.2003
Length: 4 pages
Data source: Field research
Topics: Branding; Sales and marketing; Automobiles
View full details
Compact case
Case
-
Reference no. IMD-5-0566-JP
Japanese language
Subject category: Marketing
Authors: Dominique Turpin; Sean A Meehan
Published by: International Institute for Management Development (IMD)
Originally published in: 2010
Version: 30.07.2021
Length: 5 pages
Data source: Field research
Topics: Branding; Sales and marketing; Automobiles
View full details
Compact case
Case
-
Reference no. IMD-5-0566
Subject category: Marketing
Authors: Dominique Turpin; Sean A Meehan; George Raedler
Published by: International Institute for Management Development (IMD)
Originally published in: 2000
Version: 02.04.2003
Length: 5 pages
Data source: Field research
Topics: Branding; Sales and marketing; Automobiles
View full details
Supporting video
-
Reference no. IMD-5-0564-V
Subject category: Marketing
Authors: Sean A Meehan; George Raedler; Madoka Hokamura
Published by: International Institute for Management Development (IMD)
Published in: 2003
Length: 10 minutes
Data source: Field research
Topics: Branding; Sales and marketing; Automobiles; Product positioning
Notes: We recommend that you view the preview copy before purchasing this video. File size 929.2MB. Click for more information.
View full details