Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 13 February 2017
Revision date: 15-May-2019
Length: 40 pages
Data source: Field research
Abstract
Climate Corporation is a San Francisco-based data analytics company focused on agricultural applications. It was acquired by Monsanto in 2013. In 2015, Climate's decision support platform was used on 75 million acres of farmland in the US; however, most of those acres were 'free' acres. To build a viable business, Climate had to convince farmers to subscribe to and pay for premium offerings. The case describes Climate's technology approach, product offerings, marketing plans, and the competitive environment for 'digital agriculture'.
Industries:
Size:
50-500 million, Mid-size
Other setting(s):
2015
About
Abstract
Climate Corporation is a San Francisco-based data analytics company focused on agricultural applications. It was acquired by Monsanto in 2013. In 2015, Climate's decision support platform was used on 75 million acres of farmland in the US; however, most of those acres were 'free' acres. To build a viable business, Climate had to convince farmers to subscribe to and pay for premium offerings. The case describes Climate's technology approach, product offerings, marketing plans, and the competitive environment for 'digital agriculture'.
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Industries:
Size:
50-500 million, Mid-size
Other setting(s):
2015