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Web-based case
(Web-based)
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Reference no. SI1-147-I-M
Authors: Casimiro Juanes
Published by: IE Business School
Published in: 2016
Format: Web-based case
Data source: Field research
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Abstract

What happens when a multinational from another sector launches an innovative service which competes directly with your offerings? This material explains how BBVA reacted to the disruption of its micro-payment business caused by the entrance of large multinationals from outside the banking industry. The rapid acceptance of technologies by consumers offers an opportunity to meet a growing demand for new services. Many companies, attracted by these business opportunities, are placing greater importance on innovation, pushing it to the forefront of their structure. Most commonly it is companies within the same sector that compete amongst one another to launch new services, however sometimes the disruptive came from another sector which launches an innovative service which competes directly with your offerings.

Teaching and learning

This item is suitable for undergraduate and executive education courses.

Time period

The events covered by this multimedia took place in 2015.

Geographical setting

Region:
World/global

Featured company

BBVA
Industry:
Banking
Other keywords:
Google wallet; Apple pay; Paypal; Digital transformation

About

Abstract

What happens when a multinational from another sector launches an innovative service which competes directly with your offerings? This material explains how BBVA reacted to the disruption of its micro-payment business caused by the entrance of large multinationals from outside the banking industry. The rapid acceptance of technologies by consumers offers an opportunity to meet a growing demand for new services. Many companies, attracted by these business opportunities, are placing greater importance on innovation, pushing it to the forefront of their structure. Most commonly it is companies within the same sector that compete amongst one another to launch new services, however sometimes the disruptive came from another sector which launches an innovative service which competes directly with your offerings.

Teaching and learning

This item is suitable for undergraduate and executive education courses.

Settings

Time period

The events covered by this multimedia took place in 2015.

Geographical setting

Region:
World/global

Featured company

BBVA
Industry:
Banking
Other keywords:
Google wallet; Apple pay; Paypal; Digital transformation

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