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What happens when a multinational from another sector launches an innovative service which competes directly with your offerings? This material explains how BBVA reacted to the disruption of its micro-payment business caused by the entrance of large multinationals from outside the banking industry. The rapid acceptance of technologies by consumers offers an opportunity to meet a growing demand for new services. Many companies, attracted by these business opportunities, are placing greater importance on innovation, pushing it to the forefront of their structure. Most commonly it is companies within the same sector that compete amongst one another to launch new services, however sometimes the disruptive came from another sector which launches an innovative service which competes directly with your offerings.