Subject category:
Strategy and General Management
Published by:
IE Business School
Format:
Web-based case
Data source: Field research
Notes:
Access to IE multimedia items is provided to learners via a CoursePack or a link on your organisation's course area (Virtual Learning Environment or Learning Management System). Find out more >
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https://casecent.re/p/136982
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Abstract
This interactive multimedia case describes the launch of Entel's mobile telephony service in Chile. Both fixed-line and mobile telecommunications are described in detail through walkthrough examples, whilst an interactive exercise allows students to analyze the industry using both the four pillars of communication model and Porter's model. The case is also accompanied by a Part B which discusses the events shortly after the launch of the mobile service in Chile. Both parts have a video section which include interviews with the CEO and Chief Engineer of the company, amongst others.
Subject category:
Strategy and General Management
Published by:
IE Business School
Version: 16 July 2008
Length: 11 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
IE Business School
Format:
Web-based case
Data source: Field research
Notes:
Access to IE multimedia items is provided to learners via a CoursePack or a link on your organisation's course area (Virtual Learning Environment or Learning Management System). Find out more >
About
Abstract
This interactive multimedia case describes the launch of Entel's mobile telephony service in Chile. Both fixed-line and mobile telecommunications are described in detail through walkthrough examples, whilst an interactive exercise allows students to analyze the industry using both the four pillars of communication model and Porter's model. The case is also accompanied by a Part B which discusses the events shortly after the launch of the mobile service in Chile. Both parts have a video section which include interviews with the CEO and Chief Engineer of the company, amongst others.
Related
Subject category:
Strategy and General Management
Published by:
IE Business School
Version: 16 July 2008
Length: 11 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
IE Business School
Format:
Web-based case
Data source: Field research
Notes:
Access to IE multimedia items is provided to learners via a CoursePack or a link on your organisation's course area (Virtual Learning Environment or Learning Management System). Find out more >