Product details

Citigroup Inc (Citigroup) was recognised as one of the commercial giants in the investment banking and financial service operation businesses in the globe. The company had established its financial supremacy in the world specifically through providing a range of commercial products and service offerings, such as the consumer banking and credit facilities, corporate banking, investment banking, trade and securities services, etc. Geographically, Citigroup had extended its business operations in five international locations, namely, Latin America; North America; Europe, Middle East and Africa; and Asia. Despite achieving significant commercial successes over the years in the global financial segment, Citigroup's management initiated aggressive cost control measures in 2016. A drastic downfall of the revenue earnings in Latin America during 2014-15, prevailing near zero interest rates, a plunge in oil price levels and investor cautiousness due to uncertainties prevalent in the Chinese economic growth, etc had severely hampered the absolute revenue growth of Citigroup. As a result of that, the Citigroup management decided to exit from the retail banking operations, credit card services, etc particularly in some Latin American countries, including Colombia, Argentina and Brazil in 2016. However, the company had ensured that it would continue consumer-oriented business practices mainly through institutional operation initiatives in Argentina, Brazil, Colombia, Mexico and Venezuela. In this context, would Citigroup be able to manage attaining steady commercial growth in the Latin American market in the days to come?