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Abstract

The case outlines how Henrik Werdelin, the founder of Prehype, launched a new model for how large companies can create growth through innovation, based on the idea of 'start-up as a service'. The case describes Prehype's core offering, namely a pre-defined process for building new ventures, combining the client's internal resources with Prehype's entrepreneurial expertise. The underlying business model, aiming to provide long term, shared-interest incentives for both clients, Prehype, and Prehype's partners.
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Abstract

The case outlines how Henrik Werdelin, the founder of Prehype, launched a new model for how large companies can create growth through innovation, based on the idea of 'start-up as a service'. The case describes Prehype's core offering, namely a pre-defined process for building new ventures, combining the client's internal resources with Prehype's entrepreneurial expertise. The underlying business model, aiming to provide long term, shared-interest incentives for both clients, Prehype, and Prehype's partners.

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